Monday, November 26, 2012

week 12 the long tail come true


This weeks blog is about a TED .com video about the Long Tail Theory in 2006.  He talks a lot about how the small niche items (most times pricey) catch on and in popularity and grow into mass market products which after some time turn them into free (loss of value of product) .  He talked about how WiFi was such an expensive niche item that would in time loose it's value and no longer be at the top of the market and loose it's niche value. In my opinion at this date and time (2012) WiFi is free and it is still a necessity for this day and age.  Another example that caught my attention was the DVD it rose in the market and surpassed the VHS after just a few years.  Two years after the DVD's first launch Netflicks came into the picture and that was in 1997 it is now 2012 and Netflicks is still at the top of the Movie Rental Market.  It was a niche market back in 1996b and they were the break out star of the market.  Those are just a few of the things that stood out for me in that video. 
This is the link to the TED Video 
                                                       

http://www.ted.com/talks/chris_anderson_of_wired_on_tech_s_long_tail.html

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